Herbaria was founded in 2001 by LaRee DeFreece in Saint Louis, Missouri. Herbaria offers vegan, fragrance-free, sensitive, and handcrafted products including soaps, essential oils, candles, deodorants, insect repellent, and moisturizers.
The product packaging for Herbaria focuses on three variations of soap: sage lemongrass, lavender oatmeal, and biotherapy black. The packaging is a culmination of logo design, illustration, label creation, pattern making, and a form of print promotion.
The three soap variations, being best-sellers on behalf of the business, feature additional limited-edition packaging. The packaging consists of a reusable fabric bag with a pattern unique to the soap and a tag with a product description.
The print promotion for the product consists of a postcard with a note of customer appreciation, a description of the limited edition packaging, and a call to action with business information.
